内容营销

这个活动结束了.


介绍(东部时间上午11:00 -上午11:15)
John Paquin, Director of the 内容营销委员会, ANA

圆桌讨论(上午11:15 - 11:35)

I. How Sun-Maid Embraced its Scary Halloween Status to Scare up a Frighteningly Successful Experiential Promo (11:35AM – 12:15PM)
还有什么比在万圣节收到葡萄干更可怕的呢? 是把他们送出去的房子. 阳光少女知道. But instead of doing their best to change that perception, 他们拥抱它, 把默彻特维尔的一幢真正的房子改造了, 新泽西变成了不给糖就捣蛋的噩梦. The award-winning Raisin House was complete with raisin-themed decor, 一个鬼屋, grape zombies and plenty of raisins – for those brave enough to come knocking.

演讲者:
钱德拉Wiggs,市场总监, Sun-Maid
桑娅·库珀 高级账户策略师, quench

II.AT&T的“Win Local”2022年雷吉奖得主 (三点十五- 12:55PM)
2022年REGGIE奖得主及全球营销者, 盖尔Gibford-Capdepon, will share her expert insights on the power of purpose-driven marketing and a people-over-product approach to create effective brand strategy that generates actionable and measurable business results. 

Under her leadership and strategic oversight Gail has launched brands across U.S. and LATAM,  drove brand metrics to historic levels and grew e-commerce to double digits. Gail has created disruptive innovations across Unilever’s CPG brand portfolio, 引领了多芬“真美”这样的标志性广告, and has headed global strategy development and execution for Coca-Cola. 最近,她在at担任副总裁&T墨西哥, 负责品牌, 有创意的服务, Sponsorships and Digital Marketing – where she was recognized by ANA and the Reggie Awards for her first-to-market grassroots marketing campaign.  

 This discussion will be moderated by Pilaar Terry, Manager Partner at MC的品牌沟通

Speaker: 
盖尔Gibford-Capdepon, AVP, AT&T墨西哥
Pilaar Terrry伙伴,经理 MC的品牌沟通

WRAP UP 

演讲者Bios

钱德拉Wiggs,市场总监, Sun-Maid
钱德拉Wiggs is an accomplished Brand Marketing strategist, currently serving as the Director of Marketing for the Sun-Maid brand, the iconic national brand share leader of the dried fruit category. 

With 20 years of food and packaged goods industry experience, Chandra has held marketing leadership positions at multiple top tier global and US organizations including Kraft Foods, Sara Lee, 多美OG电子游戏, 麦凯恩食品公司, SOLO Cup, Topco, 和贝尔品牌.  作为一个有创造力和足智多谋的领导者, she has led teams in execution of plans that drove top and bottom-line growth for iconic brands enjoyed by consumers worldwide, as well as expanded donor and community support for non-profit organizations. 

Chandra holds a BS degree in Business from Washington University’s Olin School of Business, an MBA in Marketing from Indiana University’s Kelley School of Business and is a graduate of the Lake Forest Graduate School of Management’s Executive Training program.  工作以外的, she enjoys serving in non-profit organizations including Taproot Chicago, Alpha Kappa Alpha姐妹会, 公司- Chi Alpha Omega章节, 和美国的杰克和吉尔, 公司-西部郊区芝加哥章. 



桑娅·库珀 高级账户策略师, quench
Sonya Cooper has spent her advertising career over the past 20 years at full-service agencies, 在会计和战略角色. 她曾在多个行业工作过, 包括高等教育, 金融服务, fashion, finance, and CPG.

她目前是淬火的高级客户策略师, 专门从事食品和饮料营销, where she leads an integrated agency team for Sun-Maid as well as several other food brands. 她的热情在于解决问题, finding unique creative solutions to her client’s business challenges. 她是密歇根大学的骄傲校友, 住在费城, 和她的丈夫还有三个孩子.