教育和激励下一代营销人才.

成立于1983年, the 安娜 Educational Foundation (时) is the bridge that connects the advertising, 市场营销和学术团体. Together they educate and inspire the next generation of talent while advancing the understanding of marketing and advertising in society. 2015年,时作为教育基金会加入全日空.

时通过三个核心支柱来实现其使命:

 



合作项目

帮助教授, 从业人员, 和学生学习, 合作, 和创新一起, 时将专业人士作为特邀嘉宾带入课堂, 与机构和营销组织合作, 表彰那些鼓舞人心的营销和广告开拓者, 以及优秀的学生.

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学术资源

Educational content is the cornerstone of 时’s mission and is key to enriching the understanding of advertising and marketing in society, 文化, 和经济. 其学术出版物和项目包括广告 & 社会季刊(ASQ), ADText和种族 & 广告中的种族——20世纪的美国.

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建设人才

品牌s are struggling to entice recent college graduates to seek careers in marketing and advertising, 部分原因是营销人员之间缺乏沟通, 教授, 和学生. 时 seeks to not only identify the causes of the talent problem but to offer proactive solutions.

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送出全日空大学会员计划的礼物

To keep our next generation of talent engaged and the 教授 who educate them inspired, the 安娜 Educational Foundation is asking the industry to donate an 安娜 membership directly to a university of their choice.

因为大学的预算非常紧张, 特别是在大流行的情况下, donating 安娜 memberships to universities will unlock tremendous value to both 教授 和学生 to incorporate the current reality of marketing and advertising into academia!

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了实习项目

由时为下一代领导者开发的 MADE (Marketing and Advertising Education) summer internship program originated from findings uncovered in the study "Bridging the Talent Disconnect: Charting Pathways to Future Growth." That report revealed a serious need for a robust internship experience as a critical step to future entry-level employment in the advertising and marketing industry.

MADE项目的目标是引导最高的质量, most diverse talent into a best-in-class summer internship program that showcases the excitement, 能源, and entrepreneurial spirit of what the marketing and advertising industry has to offer.

荣誉之夜

通过 年度荣誉晚, 时 acknowledges its industry partners' contributions to education and the development of tomorrow's outstanding talent.

The 荣誉之夜 gala recognizes one outstanding organization from each of 时's constituencies – marketers, 机构, and media – for its accomplishments in the industry and its support of the 时 mission. A Lifetime Achievement Award and Inspire Award are also presented to individuals for their exceptional contributions.

Proceeds help fulfill 时's educational initiatives for 教授 和学生, 并为培养下一代人才做出贡献.

建立一个案例研究库

Professors have long claimed that using marketing case studies is an effective way to engage students in all aspects of marketing and provides real-world experience that will help them as they enter the industry. 记住这一点, the 时 is partnering with 安娜's CMO Global Growth Council to build a library of relevant case studies. As reOG电子游戏 also shows that marketing is perceived as more qualitative than quantitative, every case study will include data sets (real or simulated) to maximize learning.

We are looking for committed industry partners to submit campaign information and assets so we can translate the work you've done into educational materials. 联系马西娅·索林 ms@aef.com 如果你想参与的话.

联系我们

For further information about 时, and how 安娜 members can get involved, please go to 时.com.