业界倡议及伙伴关系

倡导事业,使行业更强大,更有知识.

广告委员会

全日空航空公司首席执行官Bob Liodice是广告委员会的董事, 一个私人, nonprofit organization that is the nation's leading producer and distributor of public service advertising (PSA) campaigns.

Ad-ID

Ad-ID, 由4A和安娜开发, is the industry standard for identifying advertising assets across all media platforms.

审计媒体联盟(麦)

麦, 核查和信息服务的领导者, helps 安娜 and its members deal with a wide range of complex and controversial issues associated with digital advertising.

安娜营销期货

专注于创新主题和新兴趋势, 全日空市场期货提供会员案例, 研究, 以及来自行业创新者的影响和信息.

安娜信任财团

The 安娜信任财团 is designed to help marketers advance the interests of their brands and provide them with the tools they need to keep supply chain participants honest and transparent.

品牌安全学会(BSI)

全日空是BSI的创始股东之一, established to professionalize and advance the executive capacity needed at every company to protect their brands through reOG电子游戏, 认证, 网络, 和教育.

戛纳狮子

安娜与戛纳OG电子游戏创意节合作, 探索创意在品牌传播中的价值, 于2018年启动CMO增长理事会.

更好广告联盟

安娜 joined forces with industry leaders from around the globe to form the 更好广告联盟 to improve consumers’ experience with online advertising.

数字广告联盟(DAA)

DAA is a consortium of the leading national advertising and 市场营销 trade groups, 包括安娜, 共同产生有效的效果, 在线消费者问题的自我监管解决方案.

DMAchoice

DMAchoice is an online tool developed by the 安娜 to help consumers manage their mail, 它是由1971年创立的全美航空公司邮件优惠服务演变而来的.

电子邮件体验委员会

安娜的EEC是电子邮件营销专业人士的首要组织. 它的使命是成为电子邮件营销社区的声音, and the source of knowledge and expertise for new entrants and seasoned practitioners.

自由的工作

免费出价, 由安娜的SeeHer支持, made a measurable difference for women directors in the advertising industry, 并演变成了自由的工作, 一个由未被充分代表的创作者组成的人才发现平台.

全球负责任媒体联盟

由世界广告商联盟成员创立, 包括安娜, 并得到了全美保险协会CMO发展委员会的支持, GARM是机构间的全球协作, 媒体公司和平台, 以及旨在提高数字安全的行业协会.

人类

Founded in 2012 and an 安娜 partner for the ongoing Bot Baseline report since 2014, 人类 (formerly White Ops) protects enterprises from the sophisticated bots that threaten them by verifying the humanity of more than 10 trillion online interactions every week.

OG电子游戏主义的

安娜与《OG电子游戏主义者》合作, an organization serving the brand-building needs of the international advertising, 市场营销, 社区和媒体, 扩大关于有目的营销的全球对话.

联合政策委员会(JPC)

The JPC was established in 1962 by the 安娜 and the 4A’s to represent the industry in negotiations with unions representing performers and musicians who perform in commercials.

使测量有意义(3MS)

3MS是一个伙伴关系, 由安娜指挥, 4 a和内勤局, to identify and define digital media currencies and the core metrics for planning, 购买和评估所有平台上的品牌广告.

市场责任标准委员会

MASB, 全日空在几份研究报告上都有合作, establishes and advances accountable 市场营销 practices that drive brand and business growth through linking 市场营销 activities to financial outcomes.

媒体评级委员会

安娜是美国媒体评级委员会的成员, 哪个旨在确保有效的测量, 可靠的, and effective by setting standards and conducting audits performed by an independent CPA firm.

国家广告审查委员会(NARB)

NARB is the appellate body for the advertising industry’s program of self-regulation. NARB是由国家广告商组成的, 广告公司, 以及由包括安娜在内的协会提名的公众成员.

负责任的可寻址媒体伙伴关系(PRAM)

PRAM is a collaborative cross-industry initiative to develop addressable media solutions that advance and protect critical advertising and media functionalities while safeguarding privacy and improving the consumer experience.

隐私对美国

安娜是美国隐私组织的指导委员会成员, a coalition of leading trade organizations and companies advocating for strong national consumer data privacy and security legislation.

隐私保护

的EU-U.S. 和Swiss-U.S. 隐私保护的框架, 全日空作为争议解决机构, were designed to provide companies a way to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States.

凹陷/ AFTRA

The 安娜 and 4A’s conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, 或JPC.

可信赖问责小组

标签, 这是一个由阿富汗国民军帮助建立的联合营销媒体产业项目, 是为了根除数字广告欺诈, 恶意软件, 广告支持盗版, 以及数字通信供应链的其他缺陷.

Unstereotype联盟

安娜是“消除刻板印象联盟”的成员, 由联合国妇女署召集, 联合国促进性别平等实体, as a thought and action platform seeking to eradicate harmful gender-based stereotypes in all media and advertising content.

世界广告主联合会

WFA, 全日空也是其中一员, 是全球营销人员的声音吗, representing 90 percent of global 市场营销 communications spend – roughly $900 billion per annum.