成为增长冠军

安娜是营销人员做出更好决策和推动业务增长的纽带. 代表 more than 20,000 influential brands, we help our members become more effective marketers, 建立更强的品牌, 并通过首席营销官认可的增长议程推动行业和社会变革, which provides a 360-degree focus on all elements of the business enterprise.

我们还通过我们无与伦比的专有知识资本,使营销团队成为高效的执行者, 包括见解, 事件, and professional development programs.

Read on for more on how we help marketers become growth champions.

What Marketing Leaders Are Saying

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安娜的发展议程

 

 

 

 

The 安娜 and Cannes Lions established the CMO Growth Council, 哪家公司确定了通过市场营销来推动业务增长的四个优先事项, to enable marketers to organize, 合作, 并有效应对当前和未来面临的增长挑战.

这些优先事项(如下所述)直接影响构成全日空增长议程的12个重点领域,旨在引领行业创造更强大的增长, more sustainable economic future for all brands and the people they serve.

 
品牌 Experience, Creativity, and Media

营销技巧及其与创新体验和媒体的联系是潜在增长的核心. By improving their effectiveness through innovation, staying true to a brand's purpose, and shifting to a "品牌s for Humans" mindset, 营销人员将为长期的业务增长和品牌价值奠定基础.

Data, Technology, and 测量

CMO增长委员会最重要的举措之一就是以数据为中心, 技术, and measurement — the engines that will lead marketers into the future. And yet, this is an area where 市场营销 leaders may not be well-versed. Working together as an industry, 我们将利用数据和技术的力量和承诺,实现最佳性能.

Talent and Marketing 组织

持续的增长只能靠越来越有能力的人才来维持, 高技能的, 和多样化的. Attracting and developing this talent requires an end-to-end, systematic approach that starts at the academic level, progresses through the current 市场营销 organization, and culminates at the senior leadership ranks.

Society and Sustain能力

品牌s must be a force for good and a force for growth through action. 这意味着利用营销来促进平等和包容,为人类创造一个更美好的世界,并推动商业的更多增长和价值. 这一成功的基础是利用日益复杂的测量系统的解决方案, partnerships with primary media and platforms, and 清晰的 account能力 for brand safety and reduced ad fraud.

Fuel for Smarter Marketing

安娜利用了丰富的智力资本,这些资本使其他人获得了成功,并为您提供见解,帮助您从数千种可用的最佳实践中选择哪一种, 工具, 培训, 网络机会将对你公司的发展动态产生最大的影响.

专利内容

The 市场营销 intelligence you need to drive growth, including multiple blogs and publications and a portfolio of best practices, 深刻的事件回顾, 深入研究报告, award-winning case studies, and leading-edge playbooks.

问问专家

Marketing Knowledge Center

播客


Peer-to-Peer Collaboration

Opportunities to 合作 with each other, 互相学习, 创造一个环境,让我们所有人都能成长,并通过最新的营销趋势和最佳实践推动行业向前发展.

委员会

国家会议

Virtual Half-Day Conferences


人才发展

越来越多的虚拟和按需培训课程为成千上万的人提供了提升职业发展所需的技能, increase the capabilities of their teams, 提升他们的品牌.

营认证

按需培训

区域研讨会

Ready to Leverage This Intellectual Capital?

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A Force for Good, a Force for Growth

全美国航空公司通过40多个行业计划和业务系统,积极参与塑造市场营销的未来, designed to advance thought leadership, 行业管理, 多样性, and social responsibility.

高于一切, to move forward as an industry and advance brands for humanity, we must embrace equality and give every person — regardless of race, 性别, 身份, 文化, 能力, or age — the opportunity to reach their full potential.

全球CMO成长理事会

全美国航空公司和戛纳OG电子游戏集团于2018年成立了全球CMO增长理事会,以指导围绕全美国航空公司于2016年提出的12点行业增长议程组织的运营业务系统的发展.

品牌宗旨中心

The 安娜 品牌宗旨中心 provides the education, 指导, 领导最大化营销人员对有目的营销的理解及其对推动品牌增长的意义.

Alliance for Inclusive and Multicultural Marketing

AIMM brings together senior thought leaders from the African-American, 拉美裔, 亚洲, LGBTQ和一般市场群体在美国发展多元文化和多元细分市场.

SeeHer

SeeHer运动是一个前所未有的联盟,倡导伙伴们帮助创建一个世界,在这个世界里,每个妇女和每个女孩都能在广告和媒体中看到自己的真实面貌.

安娜 Educational Foundation

The 时 is the bridge that connects the advertising, 市场营销, 学术团体通过教育和激励下一代人才,同时提高社会对营销和广告的理解.

Join the World's Largest Marketing Community

我们的会员有近1700家国内外企业,包括:

客户端营销人员

超过 1000领先企业 representing an estimated 20,每年在市场营销和广告上总共花费4000亿美元. Learn more about their benefits.

Marketing Solution Providers

接近 600领先供应商, 机构, 律师事务所, 媒体公司, and consultants making a difference across the 市场营销 ecosystem. Learn more about their benefits.

非营利组织成员

由200个组织组成的非营利组织联合会通过负责任地使用数据驱动的筹款来倡导慈善参与和倡导. Learn more about their benefits.

迈出下一步

Learn more about benefits of an 安娜 membership.

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