营销知识中心

帮助你发展品牌的洞察力、工具和资源.

有什么新鲜事


除了利润

超越盈利播客:解锁目的中的目的

11小时前

在这一集《OG电子游戏》中, host Ken Beaulieu and authors from the Harvard Business Review discuss an article that surmises that purpose remains a confusing subject and that companies too often struggle to authentically articulate and act on their reason for being beyond turning a profit.

知识的合作伙伴

黑玻璃002版:真正的营销团队

1 day ago

招聘和留住顶尖人才多年来一直是首席营销官们关注的焦点, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.

知识的合作伙伴

支持和奖状

1 day ago

Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.

快速链接

 

向专家提问

基于全日空会员研究要求的纲要.

案例研究

屡获殊荣的营销活动的结果.

CMO内容

由全日空的CMO增长委员会推动.

事件回顾

全日空活动的演讲摘要.

行业的见解

由ANA员工和外部贡献者撰写的博客文章.

知识的合作伙伴

机构和品牌提交的第三方内容.

Playbooks & Tools

指导资源,包括模板、指南、提示等.

研究

营销人员特有的当前做法和态度.

向专家提问

基于全日空会员研究要求的纲要.

零售媒体网络2022

1 week ago

零售媒体网络领域的最新趋势和最佳实践是什么?

产品营销101

两个星期前

什么是产品营销,品牌如何做好?

品牌与可持续发展:地球、人与社会

4星期前

品牌如何拥抱和促进可持续发展?

植入式广告

4星期前

全日空航空公司的咨询专家研究服务回答了这个问题, “在一个有影响者和流媒体的世界里,植入式广告是什么样子的??"

案例研究

屡获殊荣的营销活动的结果.

Ace打架“油漆拖延”与免费保姆

两个星期前

Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.

Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public

两个星期前

Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, 并推出新的泳装系列.

爱丽的夏洛特队制服露出来了

两个星期前

The online bank stoked anticipation for the unveiling of a new soccer team’s inaugural gear.

CMO内容

由全日空的CMO增长委员会推动.

在雅虎上接触Z世代和千禧一代

7个月前

Z一代不仅想要更多地控制他们消费的内容, 但也希望根据他们的活动和兴趣来做广告. Marketers armed with data and intelligent ad tech can help build personalized experiences.

变革式叙事——亚马逊智人

7个月前

在每年6月的节日期间,狮子会认可创意. 我们的存在就是为了推动进步. 在这个鼓舞人心的,着眼于未来的演讲中, hear a conversation between two creative thought leaders on the transformative power of storytelling.

创意很重要:2021年戛纳OG电子游戏电影节的大创意

8个月前

在这个视频中, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, 这代表突破, 挑衅性的想法指向了行业的新方向.

事件回顾

全日空活动的演讲摘要.

美国的土豆泥:一次一杯的幸福

6 days ago

Hear how Idahoan Foods is shifting consumer’s attitudes about packaged potatoes through the Mashed in America Tour. 这场为期52周的活动影响了数百万消费者, 在真正的时间, 通过各种各样的事件, 数字和社交营销平台, 合作伙伴关系, 和零售商.

万事达卡-大联盟主场队优势计划

6 days ago

2021年大联盟赛季, 万事达卡与美国职业棒球大联盟的合作伙伴合作, 和红袜队, Dodgers, and Braves, to create a small business contest to give these businesses a chance to win e-commerce support, money, 还有大量的曝光.

采购:好、坏、丑(2022)

1 week ago

In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, 和机构. 我们已经在2022年更新了这项工作,以揭示哪些发生了变化,哪些没有.

简化OG电子游戏过程

1 week ago

确定并解决如何提高行业机构OG电子游戏过程, the ANA and the 4A’s released a survey for clients 和机构 to identify misalignments. 在这个会话, they shared key takeaways from the survey and best practices to simplify the RFx process.

行业的见解

由ANA员工和外部贡献者撰写的博客文章.

关于数据洁净室的3个问题

by 马特Kilmartin, 2天前

数据洁净室是学校里的新生. 他们有很酷的背包, 吸引了注意力, 现任议员开始质疑他们的吸引力是否持久.

当前的同意模式是破碎的——让我们给消费者更好的东西

by 基思•佩特里, 5天前

它们是互联网的最新祸害. 不,我们说的不是表情包,加密兄弟,或者假新闻巨魔农场. 我们说的是参观, 堵网, 反对消费者的数据隐私同意信息随处可见.

《OG电子游戏官网》,在全日空广告财务管理会议上

by 比尔达根, 6天前

全日空刚刚结束了我们的广告财务管理会议, 我们一年一度的客户端采购活动, 机构金融, 以及其他利益相关方. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

知识的合作伙伴

机构和品牌提交的第三方内容.

黑玻璃002版:真正的营销团队

1 day ago

招聘和留住顶尖人才多年来一直是首席营销官们关注的焦点, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.

支持和奖状

1 day ago

Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.

吹捧101

1 day ago

商业促进局国家项目解释了“夸夸其谈”的含义, 以及有多少品牌可以侥幸逃脱.

Playbooks & Tools

指导资源,包括模板、指南、提示等.

机构管理剧本

6个月前

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, 和评估.

品牌激活策略

6个月前

Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

内容营销的剧本

6个月前

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

营销传播计划剧本

6个月前

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

研究

营销人员特有的当前做法和态度.

全日空内部机构事实书- 2022

3个月前

《OG电子游戏官网》强调了这种结构, 功能, 以及全日空会员公司内部机构的运作.

ANA响应率报告,2021年

3个月前

The 2020–21 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

LGBTQ+市场包含报告

4个月前

This report from the ANA is an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. 这是阿富汗国民军的第一次, the report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry.

探索ANA内容频道



Blogs

阅读我们最新的关于改变游戏规则的活动和行业研究的博客, 从全日空事件中提供可操作的要点, 并强调倡导倡议和监管问题.


期货市场

专注于探索创新主题和揭开新兴趋势的神秘面纱, 全日空营销期货是营销人员讨论的十字路口, debate, 为未来的营销做准备.


Newsstand

浏览我们的网上刊物 ANA magazine, B2B营销人员, Forward, and 更大的好 为了获得洞察力,你需要建立品牌并推动增长.


Podcasts

倾听关于市场营销未来的有见地的评论和讨论, 目标的力量, 或者是市场营销的法律层面.

找到你想要的

OG电子游戏 our extensive collection of best practices, event recaps, research reports, and more.

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